Bold, accessible and true to the people behind it.
We are proud to share that our website for 360 ONE Advisors has been named a winner at the Web Excellence Awards, recognised for Accessible Design and as a winning Business and Financial Services website.
For a regional Australian accounting practice to be recognised on a global stage is a big deal. For it to happen with a site that is bold, accessible and unmistakably theirs is even better. Here is how it came together.
18 years of trust, and one bold move
Founded in 2007, the firm spent 18 years building its reputation as Devenny Payne, a trusted regional Australian accounting and advisory practice. By 2025 it had grown well beyond tax time, with a wealth arm, a bookkeeping service and ambitions to match.
The old name no longer described the business. So the team did something that takes real courage in professional services: they changed it.
360 stands for complete perspective across every angle of a client’s financial life. ONE stands for The 1% Way, the firm’s philosophy that small, consistent improvements compound into big results. The name says exactly how they work. The website needed to do the same.
What we built
Our brief was to create a brand and website as bold as the move itself. The visual system is built from circles and lines: a radial icon of widening segments, falling dominos that show how one small action sets the next in motion, and an electric Laser Green against a black foundation.
Each service division has its own colour within one unified architecture, so the core practice, wealth and bookkeeping sit together as one firm, with room for whatever comes next.
Visitors navigate by life stage rather than a list of services. Someone starting a business, scaling one or planning for what comes after can find the right advice without needing to speak accountant first. For those who prefer the traditional path, a full services list is there too.
Accessibility was the point, not the afterthought
Accessibility shaped the build throughout, and high contrast became a cornerstone brand asset rather than a compliance checkbox. That is rare in professional services, where websites so often default to pale palettes and small grey type that look polished and read poorly.
We think bold and accessible belong together. The same decisions that make the 360 ONE site striking also make it easier for more people to read, understand and use. For a firm whose whole philosophy is about walking alongside clients, that felt right.
The people behind it
Thank you to James Devenny, Krushang Vaidya, Kathryn Webster and the entire 360 ONE team for trusting us with a name you spent 18 years building. Rebrands take courage, and you brought plenty.
Credit also to our own team: Matt Crouch (Creative Director), Arna Jade (Managing Director) and Muskan Shrestha (Account Executive), who carried this from first workshop to launch.
See it for yourself
Explore the site at 360one.com.au and view the winner listing on the Web Excellence Awards website.
If your firm has outgrown its name, or your website no longer reflects the business you have become, we would love to talk.
Suggested meta description: Soto Group’s website for 360 ONE Advisors has won at the Web Excellence Awards for Accessible Design. Here is the story behind the bold rebrand.
