Soto Group build websites that connect with your audience and will last the distance for your organisation.

Website Design & Development

Website Design for Digital Excellence

Seamless Functionality Meets Stunning Design.

Top Website Designers

At Soto Group, we are committed to elevating your online presence by designing and developing websites that blend cutting-edge functionality with breathtaking aesthetics.

Understanding the importance of a reliable digital foundation, we go beyond the build. Our approach is centered on creating a secure, scalable, and user-friendly platform that supports your business’s growth and adapts to your evolving needs.

Website Development Company

Maximise Your Digital Impact

Our websites turn clicks into conversions.

System Agnostic Developers

Soto Group crafts high-performing, conversion-focused websites for everyone from solopreneurs to ASX-listed companies, expertly blending design, messaging, and platform expertise (WordPress, Shopify, Webflow and Drupal) to connect you with your ideal audience and bring your vision to life.

From intuitive navigation to compelling call-to-actions, every element is optimised for conversion, ensuring your site performs at its peak.

Refresh Juice Web Screen 1

Our Approach

Elevating Online Presence

Crafting websites that convert and engage.

Your website’s effectiveness is measured by its ability to convert visitors into engaged customers. We achieve this through a seamless blend of design, functionality, and content that resonates with your audience.

Soto Group specialises in developing websites that not only look stunning but are optimised for performance and conversions, ensuring your digital footprint stands out and supports your business and brand goals.

Do you need a new website?

Ask yourself these questions...

Are you starting a new business or venture and don't have a website yet? We offer website design and website development services bespoke to your needs that deliver on all your outcomes.

If your current website isn't meeting performance expectations, our agency specialises in optimising for conversions, enhancing your site's ability to secure sales and engage customers effectively.
We offer comprehensive website audits to identify performance issues, suggest actionable improvements, and optimise your site to perform well and stay in Google's good graces.

Our Ethos

Website Design Must Haves

Human Centric

Optimised user movement through your website. We minimise clicks and maximise time spent reading engaging content.


Great web design pushes the boundaries between a static three column layout and gives users an immersive digital experience.


Carefully planned journeys to educate, build credibility and develop long term relationships with your audience.

User Friendly

Not just for your customers or users, but for your team! Soto Group design websites so your internal team are able to easily add content, edit content and monitor website performance.

Website Services

Our Range of Website Services

We offer a wide range of website design and website development services, we have listed just a few below.

Website Survey

User Experience (UX) Evaluation

Website Performance Analysis

Website Content Review

Website Quality Assessment

Security Assessment

Mobile Responsiveness

Competitor Analysis

Conversion Rate Analysis

Technical Infrastructure

Accessibility Check

Our team can conduct a range of website reviews, audits and assessments. A website audit is essential to identify areas of improvement and ensure your website is performing optimally. By assessing various elements such as user experience, content quality, SEO, and security, we can pinpoint strengths and weaknesses to inform strategic decisions and enhance overall website performance.

Target Audience Strategy

Website Goal Setting

Website Content Strategy

User Journey Mapping

Brand Integration Plan

SEO Strategy

Conversion Optimisation Plan

Marketing Automation Plan

Performance Measure Framework

Our team can create a website strategy that provides a roadmap for achieving your online objectives effectively. By defining target audiences, setting clear goals, and outlining content and marketing strategies, we ensure your website aligns with your business objectives and resonates with your audience, setting the stage for success.

Website Wireframes

Website Visual Design

Website Branding Integration

Responsive Design Implementation

User Interface (UI) Design

Navigation Structure

Interactive Element Design

Accessibility Design

When we approach website design our goal is to create visually appealing and functional digital experiences that engage your users and achieve business goals. By focusing on user-centric design principles, brand consistency, and technical excellence, we ensure your website not only looks stunning but also delivers an exceptional user experience across all devices.

Our team design WordPress Websites, Shopify Websites, Magento Websites, Webflow Websites, and Drupal Websites to name a few.

Website Architecture

Frontend Development

Backend Development

Content Management System (CMS) Integration

Database Setup

Database Configuration

API Integration

Testing and Quality Assurance

Deployment and Launch

Training and Handover

Website development involves a meticulous process of translating design concepts into functional digital solutions. From frontend and backend development to CMS integration and rigorous testing, the Soto Group team ensures your website not only looks impressive but also performs flawlessly across all devices, delivering a seamless user experience.

Product Catalogue Management

Shopping Cart Functionality

Secure Payment Gateway Integration

User Account Creation and Management

Order Processing and Fulfilment

Inventory Management

Shipping and Delivery Options

Customer Reviews and Ratings

Wishlist and Saved Items

Sales Reporting and Analytics

When developing ecommerce functionality, we focus on creating a robust platform that simplifies the buying process and enhances user satisfaction. From seamless navigation to secure payment processing, we ensure your online store provides a user first shopping experience that is designed to improve conversions and build customer loyalty.

SSL Certificate Installation

Regular Security Audits

Firewall Configuration

Malware Detection and Removal

Data Encryption

User Authentication and Access Control

Regular Software Updates

Backup and Disaster Recovery Plan

DDoS Protection

Security Incident Response Plan

Website security is paramount in protecting your website and sensitive data from cyber threats. We live in a digital age where website security is an ever evolving but important part of your risk management. Our comprehensive approach includes implementing encryption protocols, conducting regular security audits, and deploying advanced security measures to mitigate risks and ensure your website remains safe and secure.

We will work with you to understand your data requirements to tailor your website security accordingly.

Content Updates and Refresh

Software Updates and Patching

Performance Monitoring and Optimisation

Security Audits and Vulnerability Assessments

Backup and Recovery Procedures

Database Maintenance

Server Monitoring and Management

Broken Link and Error Fixing

SEO Maintenance

User Experience (UX) Improvements

Website maintenance is vital for keeping your website running smoothly and effectively. Our proactive approach includes regular updates, security checks, and performance optimizations to ensure your website remains secure, up-to-date, and aligned with your business objectives.

We have scalable website maintenance programs to suit your budget and technical requirements.


We deliver incredible results for our clients, but don't just take our word for it.

Our Resources

Websites Resources

In today’s digital landscape, the importance of a strong online presence cannot be overstated, especially for professional services like law firms. Your law firm website...

3 mins read
WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t...
9 mins read
When you advertise your business online, having a website isn’t going to be enough to draw the traffic that you need to increase your sales....
5 mins read
Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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