Our Ethos

Going beyond the creative

At Soto Group, we place a great deal of importance on our work, the people we work with, and each other. We believe that this ethos sets us apart and enables us to make a meaningful difference to our clients’ businesses.

our foundations

Starting from a Strategic Foundation

Our History

We were formed through a merger of Soto Brand Consulting and a collective of Strategic Advisory Firms to provide Creative Services that considered all elements of an organisation and its goals, not just creative in a silo.

Industry Expertise

Our Founders have a very broad history of serving on boards, leading major global data strategies and launching brands into markets around the world. This experience has led us to a unique position which consistently helps our clients to exceed goals, grow revenue, increase external funding and cement brand loyalty.

Our Operations

We have a core team of dedicated Australian based strategists, designers, illustrators, creatives, web developers and marketing experts who are passionate about delivering world class solutions that span the creative sphere.

Whilst we have core operations and employees in Melbourne, Perth and Brisbane we do not restrict our business by location. Soto Group service every inch of Australia. Our team is trusted by a wide client base from ASX heavyweights to Solopreneurs because of our ability to flex to our clients needs.

our team

A mixing of minds that drives greatness

Our team comprises a broad mix of individuals & we prioritise diversity amongst our employees. As neurodivergent founders we understand the benefit of bringing together a broad mix of perspectives through diversity.

Our team…

our founders

When two creative strategists met

Matt

Matthew Crouch

Creative Director
Cofounder

Overview

As the Soto Group Creative Director, Matt heads up our brand and website activities, guiding clients to achieve their brand objectives and goals. Matt has won the prestigious PMA Marketer of the Year Award, demonstrating a passion to both deliver and garner support for the industry. He also won Innovator of the Year with client Naturpac in 2022.

Project Expertise

Matt’s key directive is to ensure that all projects are successful and deliver ongoing positive impact within their ecosystem.

Matthew has had an extensive marketing and branding leadership career for over 15 years. His passion centres around the education of all clients on why different brand and website decisions matter and how to consider your options throughout the project process.

Key Skills

As Featured In:

Overview

As the Soto Group Creative Director, Matt heads up our brand and website activities, guiding clients to achieve their brand objectives and goals. Matt has won the prestigious PMA Marketer of the Year Award, demonstrating a passion to both deliver and garner support for the industry. He also won Innovator of the Year with client Naturpac in 2022.

Project Expertise

Matt’s key directive is to ensure that all projects are successful and deliver ongoing positive impact within their ecosystem.

Matthew has had an extensive marketing and branding leadership career for over 15 years. His passion centres around the education of all clients on why different brand and website decisions matter and how to consider your options throughout the project process.

Key Skills

As Featured In:

Arna

Arna Jade

Strategic Director
Cofounder

Overview

Arna is a Strategy Expert who brings innovative planning processes to our clients and their organisations. She heads our strategic service team and has 20+ years of experience in consulting and senior business management having managed large scale projects in government, public, private and community sectors. Arna is an expert in grant and philanthropic funding for NFPs.

She has been awarded the 30Under30 and the 40Under40, as a passionate advocate for gender equity. Arna has worked with WA Government as a funding assessor, 40Under40 Judge, Curtin Ignition Mentor and Practera Mentor.

Project Expertise

Arna’s ability to work cohesively with a project from inception to completion proves her to be a strong leader who inspires confidence and trust in others and motivates project staff to perform at high levels to consistently meet project expectations. 

Key Skills

As Featured In:

Media Publication Icons for Arna Jade

Overview

Arna is a Strategy Expert who brings innovative planning processes to our clients and their organisations. She heads our strategic service team and has 20+ years of experience in consulting and senior business management having managed large scale projects in government, public, private and community sectors. Arna is an expert in grant and philanthropic funding for NFPs.

She has been awarded the 30Under30 and the 40Under40, as a passionate advocate for gender equity. Arna has worked with WA Government as a funding assessor, 40Under40 Judge, Curtin Ignition Mentor and Practera Mentor.

Project Expertise

Arna’s ability to work cohesively with a project from inception to completion proves her to be a strong leader who inspires confidence and trust in others and motivates project staff to perform at high levels to consistently meet project expectations. 

Key Skills

As Featured In:

Media Publication Icons for Arna Jade
Our Commitment

Seeking Creative Excellence

Through a simple five-step creative process, we ensure every project has a clear process and progression. The pinnacle of the process is turning insights into creativity. All the way through, we focus on partnering with our clients and championing dialogue at each intersection.

Our Process 01 1
Our Awards

Recognised for our Results

Our expertise is built on almost twenty years of excellence, recognised time and again.

This positions us uniquely to give our clients strategy, brand & Websites advice that not only suits them right now, but also challenges them to be the future they aspire too.

Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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