Yes, personal referrals are welcome, provided it is a genuine introduction to a business that could benefit from Soto Group’s services. You cannot refer yourself or someone acting purely to generate a commission without a legitimate need, but genuine introductions are encouraged.
You certainly can! We work within all major website hosting platforms like GoDaddy, Siteground, Webcentral, Australian Servers and many others. Our migration team manage a seamless website migration into your hosting platform of choice.
HOWEVER – not all website hosting is created equal, and if you have not selected a package we recommend chatting with our team about options available. Cheaper hosting packages often highly compromise website loading speeds and have variable customer service.
Your referral link includes a 90-day tracking cookie. This means that if someone clicks your link but does not sign up immediately, you will still receive credit for the referral if they become a client within 90 days. This generous tracking window gives your referrals time to decide, while still ensuring you are rewarded for the introduction.
We have a team of technical copywriters who understand the power of words and how they can shape brand identity and engage audiences.
Whether you need website copy, blog posts, marketing collateral, social media content, or email campaigns, we have the expertise to deliver content that resonates with your target audience and drives results.
We also provide technical copywriting services such as research report writing, grant writing, project report writing and white paper writing.
Yes, you can update your payment details securely at any time. Simply log in to your referral dashboard, where you will find an option to amend your payment preferences. Alternatively, you can reach out to our support team for assistance if needed. It is important to keep your details current to ensure there are no delays in receiving your earnings.
The cost of developing a new brand varies greatly depending on the project’s scale, required deliverables, and specific needs. Factors we consider are things like:
A new brand development with Soto Group on average ranges from $7,500 – $60,000.
When you have your discovery call with one of our team members we will talk about your budget, and your goals, and work out what can be achieved.
If you are looking to create a new brand but your budget does not fit into the range above, you should definitely still get in touch. We have relationships with a number of design partners and freelancers who may be able to support your budget.
Soto Group are brand equity specialists. Our Cofounder Matthew Crouch is an industry leading speaker and one of his most demanded topics is about how to create and maintain brand equity.
But we know that many individuals and companies don’t really understand brand equity or what it means when you do or don’t have it.
In simplistic terms – brand equity refers to the intangible value that a brand name holds in the minds of consumers. It represents the influence and power that a brand has over consumer choices and their willingness to pay more for products or services associated with that brand. Brand equity is built over time through various factors, including:
Brand equity reflects the value and influence that a brand has in the marketplace, driving customer preference, loyalty, and financial performance. It is a valuable asset for companies and requires strategic management and investment to nurture and maintain over time.
Brand equity is the difference between a $1,000,000 business exit and a $15,000,000 business exit. Strong brand equity allows you to launch new products or services with immediate uptake from your existing audience or customer base.
One of the most desired yet undervalued brand considerations is brand equity. To understand you brand equity or to improve your brand equity get in touch and ask to speak to our Creative Director and Brand Equity Expert Matthew Crouch.
Commission earnings vary depending on the size and scope of each project you refer. On average, successful project referrals generate around $3-500. Larger branding or digital projects can generate significantly higher commissions, offering strong earning potential. There is no upper limit on commissions, so the more qualified referrals you send us, the more you can earn over time.
Understanding Brand IP is a really important factor that can often be overlooked. We are known as rebranding specialists, and many companies that come to us looking to be rebranded, are forced to rebrand due to Trademark and Intellectual Property breaches, or potential risks.
So we always recommend factoring in IP searches as part of a new brand process. Determining if your brand can be trademarked involves several factors:
Brand Name and Logo Distinctiveness
Your brand must be distinctive, meaning it should stand out from other brands in the marketplace. It should not be generic or too descriptive of the products or services you offer.
Brand Name Availability
Before committing to a brand name, you should conduct a search to ensure that there are no existing brand names that are identical or similar to yours in the same category of goods or services. This helps to avoid potential conflicts. You should also conduct a domain search to see if an ideal domain is available without paying too much for it.
Non-Infringement
Your brand name, logo and icons should not infringe on existing trademarks. This means it should not be confusingly similar to trademarks that are already registered or in use by other companies.
Legal Requirements
Your brand should meet the legal requirements for trademark registration in the jurisdiction where you intend to register it. This typically includes being capable of being represented graphically and being used in commerce.
Whilst we do conduct preliminary high level desk top research when developing a brand name, We highly recommend you seek the advice of a trademark attorney or professional who can guide you through the process and help ensure that your brand meets all the necessary requirements for trademark registration.
At Soto Group we can assist you with considering these factors and conducting thorough research, so you can determine if your brand is eligible for trademark protection.
Businesses and organisations are always looking for ways to improve their online and website visibility. Here are a few things you should consider to improve your website organic traffic and organic reach:
If this sounds like a whole lot of work (it is!) reach out via our contact form or give us a call to chat about where your website is at and how we can help you reach your website goals.
This is one of those ‘How long is a piece of string’ questions. Really your website pages should be planned and developed based on extensive user journey mapping. But below are just a few pages to consider when developing a new website.
This is a good starting point for website pages to consider. Ready to create a website that drives results? Contact Soto Group today to discuss your project and take your online presence to the next level!
Yes. If a referred client requires multiple services, such as brand development, website design, and digital marketing campaigns, your commission will apply to the full scope of services delivered through the initial engagement.
A brand refresh and a rebrand are both strategic initiatives undertaken by companies to enhance their brand identity, but they involve different degrees of change:
Brand Refresh
A brand refresh typically involves making minor updates or adjustments to an existing brand identity.
Rebrand
A rebrand involves a more significant and comprehensive overhaul of the brand identity.
While both a brand refresh and a rebrand our goal is to strengthen your brand’s identity and perception, a refresh involves incremental updates to the existing brand, whereas a rebrand involves a more comprehensive and transformative change.
As rebrand experts we will assess exactly what is right for your business. Rebranding can be a disruptive process to a business, so we will listen to your needs, challenges and goals and together map out which option is best for your business.
While we appreciate the versatility and user-friendliness of platforms like Squarespace and Wix, Soto Group specialises in custom website design and development tailored to our clients’ unique needs and objectives.
Our team is obsessed with the user journey, and prefer to build websites that are customised to your unique customer journey. While we have designed and developed websites using a variety of technologies and platforms, including WordPress, Shopify and WebFlow along with custom-built solutions – we are usually engaged by our clients to bring them out of these restrictive platforms into more flexible design platforms.
By leveraging our expertise and creativity, we ensure that each website we create reflects our clients’ brand identity and delivers an exceptional user experience.
If you’re looking for a website that stands out from the crowd and aligns perfectly with your business goals, chat with our team to see what options are available. Contact us today to learn more about our website development services and how we can help you achieve your online goals!
Yes, but you must seek prior approval before running any paid advertisements promoting the Referral Program. This is to ensure that all promotions align with Soto Group’s brand positioning and standards. We are happy to collaborate with you to create compliant campaigns if needed.
We certainly do! At Soto Group, we understand the importance of a strong brand name in making a memorable impression and setting your business apart.
Our experienced team is skilled in the art of brand naming and can help you find the perfect name that resonates with your target audience and reflects your brand identity.
When we consider a brand name, we will walk you through the various options and why they are important. We will also help you understand the Intellectual Property (IP) implications when selecting a brand name.
Tracking your brand’s value involves evaluating both its tangible financial worth and intangible assets. One method is through brand valuation, there are different ways of valuing a brand such as cost-based, market-based, and income-based methods. These techniques help quantify the financial value of your brand by considering factors such as the cost of creating or replacing the brand, comparable transactions, and future earnings projections.
Financial performance indicators, including revenue growth, profit margins, and return on investment (ROI), offer insights into the actual financial value your brand contributes to overall business performance. By analysing these metrics, you can better understand how your brand impacts profitability and return on investment.
Assessing customer lifetime value (CLV) provides insights into the long-term value of your brand. CLV estimates the total revenue generated by a customer throughout their relationship with your brand, accounting for factors such as repeat purchases and brand loyalty. This metric helps you assess the impact of brand loyalty and customer retention on overall brand value.
When we work with brands we often conduct brand equity surveys and brand health tracking studies to offer insights into consumer perceptions, attitudes, and preferences toward your brand. These studies measure brand awareness, associations, loyalty, and overall brand strength, providing valuable insights into the intangible aspects of brand value.
Staying informed about market trends, competitor activities, and consumer preferences through ongoing market research is crucial for tracking your brand’s value. Understanding market dynamics and consumer behaviour helps you adapt your brand strategy to maintain its relevance and value in the marketplace.
We are often retained to track and monitor brand value as part of the ongoing creative services and marketing retainers we offer. If you are looking to increase your brand value as part of an exit strategy get in touch and we can discuss the best options for your current stage of business.
For project-based work, referral commissions are paid within 5 business days after Soto Group has received full payment from the referred client. If you refer a client who engages us for ongoing services, such as a monthly retainer, you will receive commission payments monthly for up to six consecutive months. Payments are made efficiently via direct transfer, and all payment records are visible in your referral dashboard.
Our team has developed a number of Shopify websites, and we love the simplicity that Shopify offers for small businesses that are product based. However, Shopify websites can come with design setbacks and limitations.
If you are looking for a product based ecommerce website have a chat with our team about the benefits of the various platforms available, including Shopify.
We provide what we call ‘flattened monthly retainers” which are a little different to most agencies. Typical agency retainers lock you (and them) into a set monthly deliverable i.e. 2 x social media posts, 1 hour of community engagement, 1 x email campaign blah blah. You pay a set fee for set services and anything outside of that is at an extra charge.
But let’s get real. That is NOT how growing businesses run their marketing departments. What the majority of the companies that work with us need, is an agency partner that can flex with their needs. A B2B business might need social media services, however if social media is a brand awareness channel not a lead development channel, why prioritise it over other marketing options that can yield a better result?
Our retainers work as an extension of your marketing department, or as your own marketing department complete with a CMO, Marketing Strategist and Marketing Coordinator that plan upcoming campaigns based on seasonality, industry trends and many other factors.
You get full visibility to our internal project management systems and can see where campaigns and projects are at, along with their success at any stage.
This freedom is truly unique to Soto Group, and is the reason the majority of our customers who use our marketing services remain with us year on year.
When developing a new brand we consider many factors, and the best brands are formed from a thorough understanding of your market, your industry and most importantly your perfect customer. So it can be difficult to give a definitive timeframe, however the following can be used as a guide:
Small Brand Projects
1-3 Months from brand workshop to full creative delivery
Established Brand / Rebrand Projects
3-12 Months from research phase through to final rebrand / debrand plan
We have worked to tight deadlines and government funding program milestones in the past, so if you have specific deadlines for your project make sure you let our team know in your discovery call so we can make sure we map out the best solution for you.
Ready to bring your vision to life with Soto? Fantastic! Let’s collaborate and turn your ideas into reality. Getting started is easy – simply reach out to our team using one of the following methods:
Enquiry Form
Fill out the enquiry form on our website with your details and project requirements. Our team will review your details promptly and get back to you with next steps. (Remember the more information you provide the better, it saves us time on your discovery call so you get more value!)
Email Us Directly
Send us an email to hello@sotogroup.co with a brief overview of your project and any questions you may have. We’ll be happy to assist you further and discuss how we can best support your needs.
Just Pick Up The Phone!
Prefer a more direct approach? Give our team a call at 1300 204 804 for a friendly chat about your project goals and how we can help you achieve them. If no one is free at the time of your call we will get back to you ASAP!
When getting in touch about a potential new project, it is useful to be ready for the questions we will likely ask, such as:
User journey mapping is a method to understand and visualise the interactions a user has with a product or service. It involves creating a narrative or visual representation of the user’s experience, from initial contact to goal completion.
When Soto Group commence a project research is conducted to gather insights about the target audience, including demographics, behaviours, and preferences. Touchpoints are identified, including digital and physical interactions.
We will develop a user journey map illustrating the user’s actions, emotions, and pain points. We ask questions like – What is it they truly need? What will be a driver for them to take action?
We analyse the map and identify opportunities for improvement and optimisation. Continual iteration is essential to ensure the map remains accurate and reflective of user experiences.
No, there is no minimum level of activity required to maintain your participation. You can refer at your own pace, based on your network, opportunities, and availability. Whether you refer one client or twenty, you are welcome in the program.
