You certainly can! We work within all major website hosting platforms like GoDaddy, Siteground, Webcentral, Australian Servers and many others. Our migration team manage a seamless website migration into your hosting platform of choice.
HOWEVER – not all website hosting is created equal, and if you have not selected a package we recommend chatting with our team about options available. Cheaper hosting packages often highly compromise website loading speeds and have variable customer service.
Soto Group are brand equity specialists. Our Cofounder Matthew Crouch is an industry leading speaker and one of his most demanded topics is about how to create and maintain brand equity.
But we know that many individuals and companies don’t really understand brand equity or what it means when you do or don’t have it.
In simplistic terms – brand equity refers to the intangible value that a brand name holds in the minds of consumers. It represents the influence and power that a brand has over consumer choices and their willingness to pay more for products or services associated with that brand. Brand equity is built over time through various factors, including:
Brand equity reflects the value and influence that a brand has in the marketplace, driving customer preference, loyalty, and financial performance. It is a valuable asset for companies and requires strategic management and investment to nurture and maintain over time.
Brand equity is the difference between a $1,000,000 business exit and a $15,000,000 business exit. Strong brand equity allows you to launch new products or services with immediate uptake from your existing audience or customer base.
One of the most desired yet undervalued brand considerations is brand equity. To understand you brand equity or to improve your brand equity get in touch and ask to speak to our Creative Director and Brand Equity Expert Matthew Crouch.
Yes, personal referrals are welcome, provided it is a genuine introduction to a business that could benefit from Soto Group’s services. You cannot refer yourself or someone acting purely to generate a commission without a legitimate need, but genuine introductions are encouraged.
Yes. If a referred client requires multiple services, such as brand development, website design, and digital marketing campaigns, your commission will apply to the full scope of services delivered through the initial engagement.
We accept the typical payment methods such as:
Subscription Plans:
Payment Plans:
Our payment plans are catered for businesses who understand the value of investing in their brand but may not have planned for the investment in their forecast, and need to prioritise operational costs. Rather than delay your brand or creative project we can customise a payment plan that supports your business growth.
Yes, but you must seek prior approval before running any paid advertisements promoting the Referral Program. This is to ensure that all promotions align with Soto Group’s brand positioning and standards. We are happy to collaborate with you to create compliant campaigns if needed.
Many small businesses and new companies start without a true understanding of the difference between a brand and a logo. In the same breath, 60% of businesses in Australia fail within the first 3 years of operation. Scary stats. There could be some correlation between the two.
With that said, a brand strategy is what defines a brand and is essential. We have written an article on just this topic, but here is a birds eye view of why you need a brand strategy:
At Soto Group a strong brand strategy is the foundation of all our brand and rebrand projects. We pride ourselves on launching and relaunching businesses and organisations for long term success.
Soto Group offers brand audit and brand analysis services to evaluate the health and effectiveness of your brand.
Our team will conduct a thorough analysis of your brand assets, messaging, positioning, and overall brand presence to identify strengths, weaknesses, and areas for improvement. We will also look at your sub brands, sister brands and potential future brand additions.
Brand audits are conducted at the beginning of every rebrand project, and for new brand development we conduct a brand goals survey and workshop to ensure we fully extract your vision for your new brand.
User journey mapping is a method to understand and visualise the interactions a user has with a product or service. It involves creating a narrative or visual representation of the user’s experience, from initial contact to goal completion.
When Soto Group commence a project research is conducted to gather insights about the target audience, including demographics, behaviours, and preferences. Touchpoints are identified, including digital and physical interactions.
We will develop a user journey map illustrating the user’s actions, emotions, and pain points. We ask questions like – What is it they truly need? What will be a driver for them to take action?
We analyse the map and identify opportunities for improvement and optimisation. Continual iteration is essential to ensure the map remains accurate and reflective of user experiences.
Commission earnings vary depending on the size and scope of each project you refer. On average, successful project referrals generate around $3-500. Larger branding or digital projects can generate significantly higher commissions, offering strong earning potential. There is no upper limit on commissions, so the more qualified referrals you send us, the more you can earn over time.
Ideal referrals include businesses seeking expert support for brand strategy, branding, website development, digital marketing, or broader marketing transformation. Typical referrals are startups, growing businesses, or established brands looking for strategic clarity and strong creative execution.
We have a team of technical copywriters who understand the power of words and how they can shape brand identity and engage audiences.
Whether you need website copy, blog posts, marketing collateral, social media content, or email campaigns, we have the expertise to deliver content that resonates with your target audience and drives results.
We also provide technical copywriting services such as research report writing, grant writing, project report writing and white paper writing.
