We are Fresh ProduceBranding Leaders

At Soto Group our team specialise in developing brands, websites and compelling marketing strategies to propel farmers, growers and fruit & vegetable supply chain partners.

Partnering the Complete Fresh Produce Supply Chain

If you work in one of the following fresh produce industries, we can help!

Elevate your Fresh Produce brand with Soto Group

We understand

In the world of fresh produce, your reputation is everything. You’re not just selling fruits and vegetables; you’re offering quality, freshness, and exceptional customer service.

We get it

We understand the unique challenges and opportunities that come with running a business in the fresh produce industry, whether you’re a farmer, retailer or supply chain partner.

So what's our mission?

To elevate your brand, enhance your online presence, and propel your business forward with customised marketing strategies that connect with your target audience.

Fresh Produce brands we work with

Our Full Service Approach

Brand Identity

Your fresh produce brand isn’t just a logo; it’s your story of expertise, values, and commitment to quality. Whether you are a grower or a governing body we specialise in crafting a unique and compelling brand identity that speaks directly to your customers’ needs, setting you apart in the market.

Website Design

Your website is your digital headquarters, the first place your customers and potential customers go to learn about you. We create sleek, user-friendly websites that showcase your produce and farming practices, driving conversions and building credibility.

Marketing Strategy

From SEO to social media, our tailored marketing strategies connect you with the right customers. We focus on tangible results that align with your fresh produce businesses goals, driving growth in your industry.

Why should you choose Soto Group?

Industry Expertise

We’ve worked with countless fresh produce businesses and understand the nuances of your industry.

Custom Solutions

No one-size-fits-all strategies here. We tailor our services to meet the unique needs of your brand and target market; be it at home or overseas.


Your success is our success. We measure our performance by the tangible results we deliver for your business.

Fresh Produce branding and website solutions

We offer a complete set of tools and tailored services to help our clients from the fresh produce industry to stand out from the crowd and build an effective brand, strategy and digital presence.

Enquire Today

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Claim your Free Brand Audit

Click to claim your FREE fresh produce brand audit.

Our audits highlight 5 key areas for improvement and best practice ways of implementing those improvements so you can beat your competition.

We only succeed, when you succeed

We’ve worked with hundreds of clients and significantly improved their businesses on a local, national and international scale.

Here’s some feedback we received from our clients like you…

Our Promise to You

At Soto Group, we promise to listen, to understand, and to partner with you every step of the way. Our team is dedicated to helping your fresh produce business not just succeed, but thrive in an ever-changing digital landscape. We’re here to help you build a strong brand, attract your ideal clients, and achieve your business goals.

Ready to Elevate Your Brand?

Let’s talk about how Soto Group can transform your fresh produce business or brand’s online presence and marketing strategy. Contact us today for a consultation and start your journey to greater visibility and success.

Fresh Produce branding experts, driven by results

Contact us now for a free consultation.

Book a free consultation, and find out how we can help you build, grow or expand your business.

Enquire Today

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Size doesn’t matter!

Whether you are an independent grower looking to build a simple website, or a global fresh produce supply chain business looking to take your brand to the next level, we have scalable solutions right for your unique needs.

Why Branding and Marketing is important for Growers and Producers

In the fresh produce industry, establishing a strong brand and implementing effective marketing strategies, along with maintaining a professional online presence, are essential for success.

A carefully developed brand conveys reliability, trustworthiness, and expertise to potential buyers. In an industry where credibility and reputation are paramount, a unified and memorable brand serves to distinguish fresh produce growers from their rivals.

Marketing efforts play a vital role in this differentiation, ensuring that the unique qualities of your crop are effectively communicated to consumers.

While you may not sell your produce online, a well-designed website for growers serves as a resource for consumers who want to understand your sustainability practices, or know they are supporting a local grower and not an overseas exporter. A user-friendly and informative website not only enhances credibility but also serves as a platform to showcase farming practices, share consumer testimonials, and build trust.

A strategic combination of branding, marketing, and a strong online presence is a must-have for businesses in the fresh produce industry seeking to thrive in a competitive market.

Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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