The client
Introducing Galaxy Fruit
More About the Client
Australian Stonefruit brand with flavour out of this world!
Galaxy Fruit is a fun and fresh stonefruit brand representing 3 different stonefruit varietal brands – Saturn Peach, Sunstar Plum and Pluto Plum.
Galaxy Fruit is not your ordinary stonefruit brand. It’s a universe of flavors, a constellation of taste, and a testament to the wonders of nature.
Galaxy Fruit provides delicious Australian Stonefruit to families across Australia and the world. They aim to encourage young minds that there is a universe of fun to explore, packed full of new flavours to try, and aim to inspire the next generation to aim for the stars and to savour the fun in life.
The problem
Breaking into New Countries
Bring brand essence to life online
When Galaxy Fruit approached Soto Group, they had a vision: to elevate their brand to new heights and make their stonefruit offerings shine like stars in the culinary galaxy.
Not only did Galaxy Fruit need to be desirable as a consumer brand, appealing to children on shelves in grocery stores Australia wide, but with their new journey to exporting in Vietnam the brand needed to resonate with different cultures and audiences.
Developing a Brand Strategy & Multilanguage Website
Brand Strategy
Our mission was crystal clear: to develop comprehensive brand guidelines and a robust brand strategy that would define Galaxy Fruit’s identity, and to create a captivating website that would bring their vision to life.
Brand Cohesiveness
Our first challenge was to distil the essence of Galaxy Fruit’s diverse stonefruit offerings into a cohesive brand identity. We meticulously crafted brand guidelines that celebrated the uniqueness of Saturn Peach, the allure of Sunstar Plum, and the sweetness of Pluto Plum while uniting them together under the Galaxy Fruit umbrella.
Web Development
Vibrant Website
Marketing Strategy
Asian Markets
The Results
Market Traction Out of this World
Recognising Project Triumph
The result? A brand strategy that captured the cosmic charm of Galaxy Fruit, and tying the sub brands together in an easy to deliver way. Every aspect of the brand strategy was designed to evoke a sense of freshness, fun, and discovery.
Our unique influencer marketing campaigns, online presence and Asian market development resulted in a boost in brand awareness, strengthened relationships and set the tone for a stronger season to follow.
