Building a Thriving Agriculture Brand

Join Soto Group & Philip Agri in their quest to transform the agriculture brand landscape. Discover innovative brand strategies for growth and sustainability.

The client

Introducing PhilipAgri

PhilipAgri is an Australian-owned and operated horticultural consulting firm, specialising in domestic and international market linkages.

Expert Agricultural Consultants

PhilipAgri is an Australian-owned and operated horticultural consulting firm, specialising in domestic and international market linkages, market and business development and full supply chain solutions. PhilipAgri has a strong background in horticultural supply chains, business management, domestic and international sales and marketing, for commercial and not-for-profit organisations.

The problem

Establishing an Consulting Agriculture Brand

Stepping foot into a competitive market.

Bring brand essence to life on and offline

In 2020, Camilla and Andrew approached the Soto Group team with the ambition to launch their Agriculture Consultancy. They sought a distinctive Agriculture brand and website that exuded a unique identity while maintaining an approachable appeal within the agriculture industry. Over several months of collaboration, the Soto Group team designed and developed the PhilipAgri brand to align with their vision and goals.
The Project

The Importance of a Strong Agricultural Brand Presence

Comprehensive Strategy

Soto Group proposed a comprehensive strategy for PhilipAgri’s launch. Our approach included in-depth research to identify key industry trends and competitor landscapes. We recommended a visually striking and easily navigable website design, ensuring a seamless user experience. Additionally, our team suggested incorporating engaging content that highlights PhilipAgri’s expertise and unique offerings.

Reputation First

The proposed strategy aimed to not only establish PhilipAgri as a reputable Agriculture Consultancy but also to foster client trust and engagement through an authentic and appealing online presence. Soto Group’s strategy for PhilipAgri encompassed a detailed process that began with a thorough brand discovery phase. We spoke in depth with Camilla and Andrew to understand their values, goals, and target audience.

Visual & Online Identity

Building on this foundation, our team devised a visual identity that harmonised with PhilipAgri’s ethos, incorporating distinct design elements and a colour palette reflective of their industry positioning. The website development process involved creating a user-friendly interface with intuitive navigation, ensuring accessibility for clients seeking agricultural expertise.

The Results

Agriculture Brand Leader

A New Digital Presence for PhilipAgri

Recognising Project Triumph

The collaborative efforts between Soto Group and PhilipAgri culminated in the creation of a seamlessly integrated brand identity and a dynamic online platform. With this cohesive identity and impactful online presence, PhilipAgri was positioned to make a significant mark, establishing itself as a trusted authority and engaging clients effectively as an Agriculture Brand leader in the Agriculture Consultancy sector.

Take a Look for Yourself

Visit the new PhilipAgri website today, take a look at the interactive elements, bespoke background effects and easy call-to-actions right across the website.
Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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