The client
Introducing Premier Farms
More About the Client
A Legacy in Premium Australian Produce
Premier Farms International, a consortium of Australia’s leading fresh produce companies, has cemented its position as a premier provider of fresh, flavourful fruits worldwide. With its roots deep in the fertile grounds of Victoria, Australia, the company is a collaboration among Cutri Fruit, Premier Fresh Australia, and other leading entities in the produce marketing brand arena. Together, they bring to the table decades of agricultural expertise, innovation in fruit variety development, and a commitment to delivering health-packed, premium Australian produce to the global market.
The strength of Premier Farms International lies in its vertically-integrated supply chain and extensive network of owned and partnered farms across Australia. This robust foundation enables the delivery of an unmatched range of peaches, plums, nectarines, avocados, and other fresh vegetables, solidifying its reputation as a leading produce marketing brand. Through continuous innovation and a focus on quality, Premier Farms International ensures that each piece of fruit is a testament to the premium, flavourful experience they promise to deliver.
The problem
Expanding Global Reach With Digital Solutions
Bring brand essence to life online
Premier Farms International, despite its stronghold in the produce marketing brand sector, faced significant challenges in broadening its global market reach. The primary barrier was their lack of a multilingual digital presence, which limited their ability to effectively communicate with international buyers and wholesalers. As digital engagement dictates market accessibility, their existing website did not cater to non-English speaking stakeholders, creating a gap in their global expansion efforts.
The website did not fully convey the innovation and robustness that mirrored their physical produce marketing brand excellence. This discrepancy not only hampered their online visibility but also affected their brand positioning in international markets.
Building a Website with Multilingual Capabilities
Strategic Planning
Multilingual Features
User Engagement
Beyond technical enhancements, the Soto Group focused on creating a rich, engaging user experience that mirrored the quality and ethos of the Premier Farms International brand. High-quality imagery, compelling content, and interactive elements were integrated to tell the brand’s story, showcase their premium produce, and engage with diverse audiences.
