A Digital Transformation Journey with Dorrian Farms

Leading the way in Australian Mango and Avocado IP. Dorrian Farms engaged Soto to bring their business to life online via a journey of digital transformation.
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The client

About Dorrian Farm's Fresh Produce Brand

Dorrian Farms is a family-owned East Queensland Mango and Avocado grower, with a history in IP and innovation.

Queensland grower seeks new digital presence

Dorrian Farms stands as a leading provider of fresh, locally-grown produce in Queensland. Their pride lies in delivering top-quality fruits and vegetables directly from their abundant fields to customers’ tables. At Dorrian Farms, they go beyond cultivating produce; they nurture nature to bring you the finest flavours of Queensland.

The problem

Fresh Produce Landscape Challenges

Navigating Brand Identity and Digital Presence

Bring brand essence to life online

Soto Group was excited about the collaboration with Dorrian Farms to elevate their online presence. As a reliable partner in web design and development, we had the chance to rejuvenate their digital representation. With a proven track record from a previous successful website, Dorrian Farms recognised us as the perfect choice to elevate their online presence to the next level.

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The Project

Grower Brand Plan for Market Exposure

Understanding the Goals

Soto Group initiated the transformation by truly understanding the goals for Dorrian Farm’s website.

By conducting a brand assessment and workshop we were able to extract the best ways of bringing the digital home to life.

Mapping the goals with the Dorrian Farms team worked with us throughout the process to really guide their vision to life.

Simple, Compelling Visuals

We crafted a visually appealing and user-friendly website that reflects the unique character of Dorrian Farms.

The design elements resonate with their values of freshness, sustainability, and commitment to excellence. A seamless and intuitive user experience was paramount.

We ensured that visitors to the Dorrian Farms website can easily navigate through the diverse range of offerings, learn about their farming practices, and connect with the team effortlessly.

Accessibility First

Recognising the importance of accessibility, we ensured that the website is responsive across all devices. Whether on a desktop, tablet, or smartphone, visitors can enjoy a consistent and engaging experience.

We optimised the website for speed and performance, ensuring that pages load swiftly. This not only improves the user experience but also boosts search engine rankings.

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The Results

Dorrian Farms Digital Home

Achieving Unprecedented Growth and Engagement.

Recognising Project Triumph

The well-structured design not only offers an engaging user experience but also optimises search engine visibility, making Dorrian Farms easily accessible to a broader audience.

By incorporating strategic SEO elements, we have positioned Dorrian Farms to thrive in the digital landscape, connecting them with consumers who value quality, locally sourced produce.

This digital transformation not only elevates the online presence of Dorrian Farms but also reinforces their position as a go-to destination for premium, farm-fresh offerings in Queensland.

Take a Look for Yourself

Visit the new Dorrian Farms website today, take a look at the interactive elements, bespoke background effects and easy call-to-actions right across the website.
Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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