Frequently Asked Question

Does Soto Group provide monthly marketing services?

We provide what we call ‘flattened monthly retainers” which are a little different to most agencies. Typical agency retainers lock you (and them) into a set monthly deliverable i.e. 2 x social media posts, 1 hour of community engagement, 1 x email campaign blah blah. You pay a set fee for set services and anything outside of that is at an extra charge.

But let’s get real. That is NOT how growing businesses run their marketing departments. What the majority of the companies that work with us need, is an agency partner that can flex with their needs. A B2B business might need social media services, however if social media is a brand awareness channel not a lead development channel, why prioritise it over other marketing options that can yield a better result?

Our retainers work as an extension of your marketing department, or as your own marketing department complete with a CMO, Marketing Strategist and Marketing Coordinator that plan upcoming campaigns based on seasonality, industry trends and many other factors.

You get full visibility to our internal project management systems and can see where campaigns and projects are at, along with their success at any stage.

This freedom is truly unique to Soto Group, and is the reason the majority of our customers who use our marketing services remain with us year on year.

Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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