Frequently Asked Question

What is user journey mapping?

User journey mapping is a method to understand and visualise the interactions a user has with a product or service. It involves creating a narrative or visual representation of the user’s experience, from initial contact to goal completion.

When Soto Group commence a project research is conducted to gather insights about the target audience, including demographics, behaviours, and preferences. Touchpoints are identified, including digital and physical interactions.

We will develop a user journey map illustrating the user’s actions, emotions, and pain points. We ask questions like – What is it they truly need? What will be a driver for them to take action?

We analyse the map and identify opportunities for improvement and optimisation. Continual iteration is essential to ensure the map remains accurate and reflective of user experiences.

Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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