Many small businesses and new companies start without a true understanding of the difference between a brand and a logo. In the same breath, 60% of businesses in Australia fail within the first 3 years of operation. Scary stats. There could be some correlation between the two.
With that said, a brand strategy is what defines a brand and is essential. We have written an article on just this topic, but here is a birds eye view of why you need a brand strategy:
At Soto Group a strong brand strategy is the foundation of all our brand and rebrand projects. We pride ourselves on launching and relaunching businesses and organisations for long term success.
