Frequently Asked Question

Why is a brand strategy important?

Many small businesses and new companies start without a true understanding of the difference between a brand and a logo. In the same breath, 60% of businesses in Australia fail within the first 3 years of operation. Scary stats. There could be some correlation between the two.

With that said, a brand strategy is what defines a brand and is essential. We have written an article on just this topic, but here is a birds eye view of why you need a brand strategy:

  • Defines Brand Identity
  • Guides Decision-Making
  • Builds Brand Awareness
  • Prioritises Customer Loyalty
  • Differentiates from Competitors
  • Drives Growth and Profitability
  • Adapts to Changing Market Conditions

At Soto Group a strong brand strategy is the foundation of all our brand and rebrand projects. We pride ourselves on launching and relaunching businesses and organisations for long term success.

Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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