Brand Strategy Agency Hacks: Message (Always) Before Medium

Last Modified: June 10, 2024

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Since our objective must always be resonance over reach, it isn't the medium that should dictate our communication strategy—it's the message.

Within our brand strategy agency in Melbourne, we’ve drawn profound inspiration from the narrative showcased in The Story of Telling. Our aspiration is that the following excerpt ignites a spark of motivation within you as well:

One of my favourite activities in art class was poster design. I loved the constraint of having a single medium and limited space, with which to deliver the message.

Today, there have never been more ways to reach an audience.

Just as we master one medium, another channel presents a new opportunity to distribute our message.

It’s tempting to try to master every new medium that could enable us to reach more people.

But since our objective must always be resonance over reach, it isn’t the medium that should dictate our communication strategy—it’s the message.

The more time we spend mastering the message, the clearer we are about what we have to say, who our message is for and why it matters.

Read the full article here: The Story of Telling

More About Soto Group: Brand Strategy Agency

We are an Australian marketing, website design, and brand strategy agency based in Melbourne, Victoria. We service clients all over the globe and help them navigate the often tricky website design landscape. Our ethos is to build relationships based on trust that leads to design projects and outcomes that are goal-specific and help our clients’ businesses grow and thrive.

If you are looking for more advice on getting the right website for you or finding out more about our services and how we help businesses excel, reach out to our friendly team for a no-obligation chat.

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