Content Marketing Agency On Why Documenting Your Content Marketing Strategy Is So Important
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? Here at our Content Marketing Agency we always do.
Documenting your content strategy is essential for content marketing success.
You need a documented content strategy no matter how small your team is.
Assign one person the job of documenting content strategy and stop producing content until you have it down on paper.
You may think it’s enough that you and your team have a clear idea of where you’re going with your content strategy, and you don’t need to put it down on paper. However, you might want to change your opinion on this -our content marketing agency definitely has.
Having a documented content marketing strategy is a key indicator of success, with 65% of the most successful marketers having a documented strategy, compared to only 14% of the least successful.
We are an Australian branding, marketing, and website design agency based in Mount Lawley, WA. We service clients all over the globe and help them navigate the often tricky website design landscape. Our ethos is to build relationships based on trust that leads to design projects and outcomes that are goal-specific and help our clients’ businesses grow and thrive.
Arna is the founder of docushop & IMARI Consulting and brings innovative business and planning processes to clients. She has 20 years of international experience in tech startups, and senior business management in B2B, B2C, and government contracting businesses.