Brand repositioning for QLD based Law Firm

Queensland based Dorrian Law firm brand repositioning included a brand refresh, new website and content strategy.
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The client

Introducing Dorrian Law

With deep roots in the community and a legacy of legal excellence, Dorrian Law is more than just a law firm.

Experts in Legal Services

Dorrian Law, proudly located in Childers, Queensland, stands as a steadfast pillar of legal expertise and unwavering commitment. With deep roots in the community and a legacy of legal excellence, Dorrian Law is more than just a law firm; it’s a trusted partner navigating the intricate pathways of justice for individuals and businesses alike.

Whether you are buying a business, selling a property, or need assistance with your estate planning, Solicitor and Legal Practice Director, Kim Dorrian, aims to provide her clients with advice which is carefully tailored to individual legal issues and needs.

The problem

Law Firm Brand Expansion

Elevating Dorrian Law’s Online Presence

Bring brand essence to life online

Queensland based Law Firm Dorrian Law reached out to the Soto team after their recent company expansion and new office opening. They were looking for a fresh new look and feel for their digital presence, namely a brand repositioning. This included drafting new content for all key website service pages as well as integrating new blog automations.

At Soto Group, we relished the opportunity to partner with Dorrian Law during a pivotal moment in their journey. After a recent expansion and the opening of their new office, Dorrian Law recognised the need for a digital facelift that aligned with their growth and vision.

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The Project

Law Firm Website Design

New Digital Identity

As a team we embarked on the journey to revitalise Dorrian Law’s digital identity.

The new look and feel of their website is a testament to the modernity and sophistication that Dorrian Law brings to the legal field. It’s an interface that exudes professionalism, trustworthiness, and accessibility.

Reimagined Content

Our team undertook the task of reimagining the content for all key website service pages. The goal was to create a connection that transcends legal jargon, making the law accessible and understandable to every visitor.

We wanted the words to resonate with empathy and expertise.

Thought Leadership

In the digital age, staying connected with your audience through insightful content is paramount.

To achieve this, we integrated blog automations that keep Dorrian Law’s website up to date with the latest legal insights, updates, and invaluable resources for their clients and prospects.

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The Results

Achieving Tangible Success

A New Digital Era for Dorrian Law

Recognising Project Triumph

The new WordPress law firm website marked a significant milestone in Dorrian Law’s digital journey.

The new website receives substantial month on month increase in organic traffic, enhancing their online visibility and attracting a wider audience to their legal services.

The dedicated service and project pages have been particularly effective, showcasing their expertise and successful projects, leading to an increase in client inquiries and project engagements.

Take a Look for Yourself

Visit the new Dorrian Law website today, take a look at the interactive elements, bespoke background effects and easy call-to-actions right across the website.
Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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