The client
Introducing Timber Trade Industrial Association (TTIA)
More About the Client
Championing the Timber Industry’s Heritage and Future
The Timber Trade Industrial Association (TTIA) is the principal national association dedicated to supporting businesses in the timber industry ranging from small family-owned companies to large corporations. TTIA offers a wide range of services aimed at increasing industry growth and sustainability.
Their role is not just about advocacy but also about nurturing a community providing knowledge, resources, and support readily accessible to all members.
The problem
Consistently Improving their Online Member Offering
Bring brand essence to life online
TTIA approached Soto Group with a clear vision: to revitalise their industrial association website, ensuring it serves as a robust platform with the right membership features, that is easy to use for those in the timber industry.
The existing website had some outdated functionalities, underutilised resources, and the site did not adequately convey the association’s mission or large number of services. This posed a challenge in engaging their membership base.
TTIA wanted to preserve their cultural and industrial heritage while adapting their online resources. The challenge was to create an online presence that respects and reflects their long history and values, builds trust in their community and belonging among members, and provides a platform with quick and simple access to resources, that increases member interaction, and supports industry growth.
Seamless integration of heritage and helpful resources
Brand Workshop Insights
Inclusive Design
Engaging Community
The Results
A Renewed Digital Foundation
Recognising Project Triumph
With the new website build and advanced functionality, TTIA’s industrial association website has marked a significant milestone in the association’s digital journey. The new platform has not only improved user engagement and resource accessibility but also significantly elevated TTIA’s online presence, reflecting their role as a leader in the timber industry.
Members now enjoy a more intuitive, resource-rich, and engaging online experience, which has led to increased membership engagement, higher resource utilisation rates, and a stronger sense of community among the industry’s diverse stakeholders. Through this transformation, TTIA has set a new standard for how industrial associations can leverage their website to drive industry progress.
