Transforming the Astryx Vision into Digital Reality

Soto Group partnered with government procurement consulting brand Astryx to bring the founders vision to life online.
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The problem

Identifying The Challenge

Their online presence didn't match up with their offline prowess

Bring brand essence to life online

Caroline and Megan, the dynamic cofounders of Astryx, were on a mission. Their Canberra-based Procurement and Commercial advisory services business had built a sterling reputation, particularly within government sectors. However, their online presence didn’t match up with their offline prowess.

Their website needed a revamp—a digital platform that could confidently represent them to government departments and their high-level decision-makers.

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The Project

Designing The Solution

Meticulous Planning

We were delighted to partner with Astryx, a client whose ethos and ambition resonated with our own.

Understanding that the website had to be more than just visually appealing, we undertook a meticulous planning process to align the new site closely with the soul of Astryx’s brand and their future vision.

Tailored Design

We employed WordPress as our base platform, and thanks to Elementor Pro, we could afford Caroline and Megan unprecedented customization and flexibility.

Every element, from color schemes to typefaces, was chosen with precision to encapsulate Astryx’s ethos.

Targeted Messaging

Our content strategy focused on highlighting Astryx’s capabilities in Procurement and Commercial advisory services, emphasizing their results, ethics, and expertise.

This helped ensure that the website resonated with government department representatives and key decision-makers.

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The Results

Delivering The Outcome

Seamless user experience, easy navigation, mobile-responsive design.

Recognising Project Triumph

Not only did the new site give Astryx the modern, professional digital presence they deserved, but it also translated into real business outcomes. The Astryx team were so pleased with their revamped website that they have become active referrers for the Soto Group.

The transformation was more than just aesthetic; it was strategic and performance-driven, mirroring Astryx’s own commitment to excellence. We’re proud to have been part of this journey and look forward to a long-lasting partnership with Astryx.

Take a Look for Yourself

Visit the new Astryx* website today, take a look at the interactive elements, bespoke background effects and easy call-to-actions right across the website.
Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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