The client
Introducing MM Drilling
More About the Client
Experts in Drilling and Blasting Services
Founded in 2018, MM Drilling has rapidly established itself as a leader in providing top-tier drilling and blasting services for the mining, quarrying, and civil construction sectors. With founders Paul Morris and Tyron Mead at the helm, the company boasts an extensive team of skilled professionals, including drillers, riggers, fitters, supervisors, technicians, and project managers.
MM Drilling is committed to living up to its company values, ensuring each project is completed with 100% client satisfaction, embodying their ‘safety first, service excellence’ ethos.
Their dedication to delivering high-quality services and fostering a team culture centred around safety and excellence has set MM Drilling apart in the industry. Despite their success, the company faced challenges in showcasing their capabilities and attracting more organic traffic to their website, prompting them to seek a revitalised online presence that accurately reflects their brand and values.
The problem
Drilling Industry Scale Up
Bring brand essence to life online
MM Drilling approached Soto Group with a clear objective: to enhance their online visibility and effectively communicate their expertise to a broader audience. The existing drilling company website was not fully optimised for search engines and lacked dedicated pages that could highlight the breadth of their services and successful projects. This limitation reduced their ability to attract organic visits, a crucial factor for growing their business and reaching potential clients in the competitive drilling and blasting services market.
The need for a strategic overhaul of their digital presence was evident.
MM Drilling required a solution that would not only improve their search engine rankings but also provide a platform to showcase their extensive portfolio, highlight their industry leadership, and reinforce their commitment to safety and service excellence.
Crafting a Tailored Digital Solution
Website Redesign
Our approach began with a comprehensive mapping of the existing drilling company website built in SquareSpace.
The decision was made to move them into a user-friendly WordPress website, allowing for a visually appealing online presence that reflects MM Drilling’s industry standing.
The new website features dedicated service and project pages, each meticulously designed to showcase the company’s expertise and successful projects, ensuring that potential clients receive a thorough understanding of MM Drilling’s offerings.
SEO Copywriting
To capture more organic visits, we implemented SEO copywriting techniques tailored to the drilling and blasting industry.
By strategically incorporating the keyword ‘drilling company website’ and relevant terms throughout the site’s content, we significantly improved the website’s search engine ranking, making it easier for potential clients to find MM Drilling online.
Ongoing Optimisation
Beyond the initial launch, Soto Group provided MM Drilling with ongoing support and optimisation services.
This included regular updates to the website’s content and SEO strategies to ensure the drilling company website remains at the forefront of search engine results, adapting to the ever-evolving digital landscape and maintaining a competitive edge in attracting and engaging their target audience.
The Results
Achieving Tangible Success
Recognising Project Triumph
The revamped drilling company website marked a significant milestone in MM Drilling’s digital journey. With the new website’s launch, MM Drilling witnessed a substantial increase in organic traffic (over 4000%), enhancing their online visibility and attracting a wider audience to their services.
The dedicated service and project pages have been particularly effective, showcasing their expertise and successful projects, leading to an increase in client inquiries and project engagements.
The SEO strategies implemented have resulted in higher search engine rankings, positioning MM Drilling as a leading choice for clients in the drilling and blasting service industry. The collaborative effort between MM Drilling and Soto Group has not only transformed their online presence but also set a new standard for excellence in digital marketing within the drilling industry, ensuring they continue to lead with their ‘safety first, service excellence’ ethos.
