The team at J-Tech Systems in NSW wanted to launch their new eco-packaging product to both industry & consumers. They wanted a brand that could leave a legacy for the business owners of doing better in the world.

J-Tech Systems launched Naturpac in early 2021 with the mission to deliver environmentally friendly, ethical packaging options to the fresh produce industry. Since mid-2020, Soto Group was there leading the project to create & launch the brand, the website, and the message. Today, Naturpac is an Australian and New Zealand leader in eco-packaging, providing industry and consumers with recyclable, biodegradable, and compostable product options.

Here at Soto Group, we are passionate about creating deeply connected brands, websites, and marketing campaigns to enable stable and successful business relationships.

For Naturpac, we continue to deliver monthly press releases and leadership articles, ongoing social media management, ad-hoc website services, and email database management to successfully increase consumer awareness and knowledge about Naturpac’s offerings and brand mission. We have helped Naturpac implement digital marketing strategies geared to optimise, communicate, and educate. Our strategies helped Naturpac expand its current reach to new audiences. We also helped them develop a brand story that enabled them to better connect with their customers and encourage advocacy.

To further drive the consumer awareness of Naturpac and its different types of eco-friendly packaging, we put together a program of educational activities for Australian schools. Across the various aspects of this project, we have managed a diverse range of stakeholders and relationships. From government bodies to schools, fresh produce institutional partners to independent third-party creatives, developers and game designers. All to generate interest and facilitate the program rollout.

Additionally, we continue to work with supply chain partners of J-Tech Systems to explore grant or funding opportunities to aid in the change process.