Referral Program
Let's grow together
Partner with Soto Group
At Soto Group, we believe exceptional work begins with strong relationships.
Our Referral Program is designed for clients, consultants, collaborators, and community partners who are passionate about helping businesses grow with the right strategic support.
This program rewards you for introducing businesses that need branding, marketing, and digital solutions. When your referrals become clients, we take care of everything from onboarding to project delivery, while you earn commission for making the connection.
In a crowded market, our difference is simple: we genuinely care about outcomes, client experience, and building long-term success. Our strategies are tailored, measurable, and always focused on real results.
Why small businesses trust Soto Group
Soto Group is an award-winning brand, marketing, and digital agency with a passion for helping businesses grow with clarity, purpose, and impact. With more than a decade of experience supporting hundreds of brands across Australia and internationally, we are trusted by entrepreneurs, growing businesses, and established organisations alike.
Our integrated team of brand strategists, designers, marketers, and digital experts is dedicated to delivering real results, not just promises. We combine strategic thinking, creativity, and commercial insight to build brands that inspire, marketing that drives action, and digital experiences that perform.
At Soto Group, relationships are everything. We care deeply about every client, every project, and every outcome — because your success is the true measure of ours.
Why partner with Soto?
The who and how of our referral program
Who is it for?
Our Referral Program is ideal for:
- Community connectors, advisors, or collaborators who want to help businesses scale with expert support
- Marketing agencies wanting to expand their service offering
- Consultants seeking trusted partners for brand and marketing execution
- Creative professionals who need technical and digital support for clients
Whether you are a business coach, a freelance consultant, or a creative strategist, referring Soto Group strengthens your value proposition, giving your clients access to award-winning brand and marketing expertise.
How does it work?
Joining the Soto Referral Program is easy:
1. Register online
Complete our simple sign-up form to join the program.
2. Get your referral link
Receive a personalised tracking link and access to your own referral dashboard.
3. Start referring
Introduce us to businesses in need of branding, marketing, or digital services.
4. Earn commissions
When your referrals become paying clients, you will earn a 10% commission, tracked and paid out transparently.
5. Enjoy ongoing support
We manage everything after the introduction, ensuring a seamless experience for you and your referrals.
Not ready to jump straight in?
You can contact us at any time to arrange a conversation about how the program works, what you can expect, and how we support our referrers. Whether you want more details about commissions, client onboarding, or the types of businesses we are best suited for, our team is happy to guide you.
Email us at hello@sotogroup.co to book a time to chat. There is no pressure - just an open conversation about how we can work together.
The technical how – what you will see
Once you are registered and approved for the Referral Program, you will receive access to a personalised Affiliate Dashboard. Through the dashboard, you will be able to:
- Access your referral link and copy it easily
- Monitor your clicks, leads, and project conversions
- View your earnings and scheduled payment dates
- Update your personal and payment details
- Download marketing materials to help you promote the program
We will also provide screenshots and easy-to-follow instructions during onboarding, so you feel fully confident using the system from day one.
Frequently asked questions
How much can I earn?
Commission earnings vary depending on the size and scope of each project you refer. On average, successful project referrals generate around $3-500. Larger branding or digital projects can generate significantly higher commissions, offering strong earning potential. There is no upper limit on commissions, so the more qualified referrals you send us, the more you can earn over time.
When do I get paid?
For project-based work, referral commissions are paid within 5 business days after Soto Group has received full payment from the referred client. If you refer a client who engages us for ongoing services, such as a monthly retainer, you will receive commission payments monthly for up to six consecutive months. Payments are made efficiently via direct transfer, and all payment records are visible in your referral dashboard.
Is there a minimum payout?
No, there is no minimum payout threshold. Commissions are paid according to the agreed terms, regardless of the size of the project you have referred. Whether it is a small website project or a comprehensive brand strategy engagement, you will receive your commission in full once payment has been received from the client.
Can I update my payment information?
Yes, you can update your payment details securely at any time. Simply log in to your referral dashboard, where you will find an option to amend your payment preferences. Alternatively, you can reach out to our support team for assistance if needed. It is important to keep your details current to ensure there are no delays in receiving your earnings.
Do I get a referral link?
Yes. Once your application to the Referral Program is approved, you will be able to find your unique, personalised referral link in the portal. You can use this link across your channels – including email, social media, direct messages, or even within your website content – to introduce Soto Group to your network. This link ensures all referrals are tracked and attributed accurately to you.
How long is my referral link valid?
Your referral link includes a 90-day tracking cookie. This means that if someone clicks your link but does not sign up immediately, you will still receive credit for the referral if they become a client within 90 days. This generous tracking window gives your referrals time to decide, while still ensuring you are rewarded for the introduction.
Can I track my referrals and earnings?
Yes, absolutely. Your affiliate dashboard provides full transparency over your activities. You will be able to track every click, lead, and project conversion associated with your link. You will also see your commission earnings and payout schedule in real time. This allows you to monitor performance and optimise how you promote your link if you wish.
What if my referral is already talking to Soto Group?
If a referral you introduce is already in communication with our team, we may not be able to attribute the referral unless you have made a clear and documented introduction. To avoid any issues, we recommend making a warm introduction by email or phone whenever possible, so there is clear visibility on your role in the connection.
Is there a referral limit?
No, there is no limit to the number of referrals you can make. You are welcome to refer as many qualified leads as you like. There is no cap on earnings, so the more successful referrals you generate, the greater your potential income from the program.
What if my referral signs up months later?
As long as the referral uses your unique link or you have made a clear introduction that can be confirmed, and they become a client within the 90-day window, you will still be eligible for commission. If significant time has passed, providing supporting information, such as introduction emails, can help validate the referral
Do I need a website?
No, having a website is not required. You can promote your referral link through whichever channels suit you best, including social media platforms, professional networks, direct client conversations, or email outreach. Many of our successful referrers simply use personal introductions to recommend Soto Group services.
Does it cost anything to join?
No, there are no costs involved in joining or participating in the Referral Program. We provide all the resources you need to get started, and there are no hidden fees, subscriptions, or purchase requirements.
Is there a minimum activity requirement?
No, there is no minimum level of activity required to maintain your participation. You can refer at your own pace, based on your network, opportunities, and availability. Whether you refer one client or twenty, you are welcome in the program.
Can I refer international clients?
Yes, we work with businesses globally. If you know entrepreneurs or companies outside Australia who need branding, marketing, or digital solutions, you can refer them. We are experienced in managing international projects and supporting clients across different time zones.
Can I refer people I know personally?
Yes, personal referrals are welcome, provided it is a genuine introduction to a business that could benefit from Soto Group’s services. You cannot refer yourself or someone acting purely to generate a commission without a legitimate need, but genuine introductions are encouraged.
Can I refer clients who need multiple services?
Yes. If a referred client requires multiple services, such as brand development, website design, and digital marketing campaigns, your commission will apply to the full scope of services delivered through the initial engagement.
Who is an ideal referral for Soto Group?
Ideal referrals include businesses seeking expert support for brand strategy, branding, website development, digital marketing, or broader marketing transformation. Typical referrals are startups, growing businesses, or established brands looking for strategic clarity and strong creative execution.
Do you provide marketing materials?
Yes, we provide a range of marketing resources to make promoting the program easy and professional. You will have access to email templates, banner images, social media copy, and more. These materials are designed to help you present Soto Group’s services confidently to your network.
Can I run paid ads?
Yes, but you must seek prior approval before running any paid advertisements promoting the Referral Program. This is to ensure that all promotions align with Soto Group’s brand positioning and standards. We are happy to collaborate with you to create compliant campaigns if needed.
Looking for a bespoke partnership?
If you are an agency, consultant, or service provider looking for a deeper and more strategic collaboration, Soto Group offers bespoke partnership opportunities beyond standard referrals.
Contact us today at hello@sotogroup.co to explore the bespoke partnership model that is right for you.
