Branding Agency Melbourne: Thoughts of Generating Better Customers

Last Modified: May 4, 2024

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When we know who we're building for and what they care about, we get better.
As a Branding Agency Melbourne, the snippet below from the article on ‘The Story of Telling’ reignited with our team:
A young friend of mine who moved to a new city was having trouble making friends.
She lamented about not meeting the right people. ‘How can I make good friends?’ she wondered.
Her question reminded me of something my grandmother used to say. ‘You get good friends by being a good friend.’
What would happen if we applied this advice to business?
What if we doubled down on delivering good service as a strategy to get good customers?
There are two questions we’d need to ask at the outset.
1. What’s our definition of a good customer?
2. What are our customers’ ideals about the companies they want to support?
When we know who we’re building for and what they care about, we get better.

The Story Strategy Course shows you where to begin.

Image by Jenny Marvin

Read the full article here: The Story of Telling

More About Soto Group: Branding Agency Melbourne

We are an Australian branding, marketing, and website design agency based in Melbourne, Victoria. We service clients all over the globe and help them navigate the often tricky website design landscape. Our ethos is to build relationships based on trust that leads to design projects and outcomes that are goal-specific and help our clients’ businesses grow and thrive.

If you are looking for more advice on getting the right website for you, or finding out more about our services and how we help businesses excel, reach out to our friendly team for a no-obligation chat.

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