Whether you are a startup owner or have an established business, there comes a time when you need adequate investment. However, raising capital for your venture is a “serious business” and requires a thorough and well-articulated pitch deck.
What is a Pitch Deck?
A pitch deck is one of the most integral elements in your fundraising tool kit. Essentially, a pitch deck acts as a visual presentation, mostly created on PowerPoint, that contains an overview of your business plan. Businesses usually come up with a pitch deck during in-person or online meetings with potential investors, partners, and customers.
Remember one rule: simpler is better. As per a recent study, investors spend no more than 3 minutes 44 seconds on one deck. So, make sure to be precise and relevant; your presentation should not exceed more than 15 slides. For an engaging and persuasive pitch deck, include the following slides.
1. Company Introduction
First, give an overview of your company, who you are, and what your company plans on doing. Highlight your business goals and standing in the market. Keep it crisp; break down the info into 4-6 bullet points.
2. Introduce Your Team
Many investors consider the strength of a team when deciding on an investment. The “Team” slide should contain pictures of the core members with a brief description of their role and achievement.
3. Outline the Problem
In this slide, identify the problem your business is solving. Use the story-telling technique when defining the problem. The bigger the magnitude of the problem you are addressing, the higher the chances of persuading the investor.
4. The Solution with Your USP
Now come with up a “Solution” slide; this will involve you discussing how you will solve the defined problem. Highlight the Unique Selling Proposition (USP) of your product that makes it better than the available solutions in the market.
5. Define Your Product
Prepare a separate slide for defining the key features of your product. Also, define the product milestones and value-added features. Establish how your product is important for people.
6. Market Opportunity
It does not matter how good your idea is if there isn’t a market need for it. Discuss market opportunities with the investors. Focus on the general and the target market; talk about the market size in terms of revenue. Also, you may define your ideal customer and add a list of a few of your valued clients.
7. Name Your Competitors
Knowing your competitors well is crucial to your business. It helps you to define the competitive edge you have over other players in the market.
8. Your Business Model
The investors want to know how you plan on generating a steady ROI. Whether it’s subscription-based, one-off payment, recurring revenue model, or any other business model, explain how your product makes money.
9. Marketing Strategy
Finding qualified leads and turning them into buyers is tricky. Outline your marketing and sales plan of how you intend to win the customers. A solid marketing strategy shows your grasp and may turn the decision in your favor.
10. Finance
With the “Financial” slide, you show the viability of your business. It should include your sales forecast, future “burn” rate, and cash flow rate over the next three years.
Finally, add the “Ask” slide mentioning your desired investment amount, the duration for investment, and the milestones you intend to reach with this investment.
We have prepared hundreds of pitch decks for clients, so if you need assistance feel free to contact us to find out how we can help you.
More About Soto Group
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