Augmented Reality (AR) technology has been making its way into the advertising world, and the fresh produce industry is no exception. AR allows companies to engage with customers in new and innovative ways, providing them with interactive experiences that bring products to life.
For significant examples of this already in play for Fresh Produce, we should look at the United States…
One example of AR in fresh produce advertising can be seen in the “Avocado Experience” created by the California Avocado Commission. This AR experience allows customers to see how avocados are grown and harvested, as well as learn about the different varieties available and their nutritional benefits. The experience also includes recipes and cooking tips, providing customers with a comprehensive look at the world of avocados.
Another example is the “Virtual Orchard” created by Dole Packaged Foods. This AR experience takes customers on a virtual tour of a banana plantation, showcasing the care and attention that goes into growing and harvesting the fruit. The experience also includes educational content about the benefits of bananas and how they can be incorporated into a healthy diet.
These AR experiences not only provide customers with valuable information about the products they are considering, but they also add an element of excitement and engagement to the shopping experience. By allowing customers to interact with products in new and innovative ways, companies are able to build stronger relationships with their customers and differentiate themselves from their competitors.
In conclusion, AR technology is changing the way that the fresh produce industry advertises its products. With its ability to bring products to life and provide customers with interactive experiences, AR is helping companies to engage with their customers in new and innovative ways. As technology continues to evolve, we will see more and more companies using AR to advertise their fresh produce products.