The cost of developing a new brand varies greatly depending on the project’s scale, required deliverables, and specific needs. Factors we consider are things like:
A new brand development with Soto Group on average ranges from $7,500 – $60,000.
When you have your discovery call with one of our team members we will talk about your budget, and your goals, and work out what can be achieved.
If you are looking to create a new brand but your budget does not fit into the range above, you should definitely still get in touch. We have relationships with a number of design partners and freelancers who may be able to support your budget.
Businesses and organisations are always looking for ways to improve their online and website visibility. Here are a few things you should consider to improve your website organic traffic and organic reach:
If this sounds like a whole lot of work (it is!) reach out via our contact form or give us a call to chat about where your website is at and how we can help you reach your website goals.
We accept the typical payment methods such as:
Subscription Plans:
Payment Plans:
Our payment plans are catered for businesses who understand the value of investing in their brand but may not have planned for the investment in their forecast, and need to prioritise operational costs. Rather than delay your brand or creative project we can customise a payment plan that supports your business growth.
Yes. If a referred client requires multiple services, such as brand development, website design, and digital marketing campaigns, your commission will apply to the full scope of services delivered through the initial engagement.
Yes, but you must seek prior approval before running any paid advertisements promoting the Referral Program. This is to ensure that all promotions align with Soto Group’s brand positioning and standards. We are happy to collaborate with you to create compliant campaigns if needed.
We offer a broad scope of marketing services, with social media being a core marketing offering. We help businesses harness the power of social media for brand building, engagement, and growth. Our services include (but are not limited to):
Social Media Strategy
We’ll work with you to develop a social media strategy aligned with your business goals and target audience. You can opt to use your internal resources to deliver the strategy, or engage us on retainer to deliver for you.
Content Creation
Armed with the Social Media Strategy our team of creatives will develop engaging content, including images, videos, and copy, designed to resonate with your audience and drive engagement.
Community Management
We’ll manage your social media accounts, respond to comments and messages, and foster meaningful interactions with your audience.
Paid Advertising
While our team does not execute paid advertising campaigns, we have a number of advertising specialist partners we work with to ensure your paid ads are best in class.
Analytics and Reporting
We’ll provide regular analytics and reports to track the performance of your social media efforts and identify areas for improvement.
Whether you’re looking to build brand awareness, drive website traffic, or generate leads, we’ll develop a custom social media strategy tailored to your business needs.
Ready to elevate your social media presence? Contact us today to learn more about our social media services!
A brand refresh and a rebrand are both strategic initiatives undertaken by companies to enhance their brand identity, but they involve different degrees of change:
Brand Refresh
A brand refresh typically involves making minor updates or adjustments to an existing brand identity.
Rebrand
A rebrand involves a more significant and comprehensive overhaul of the brand identity.
While both a brand refresh and a rebrand our goal is to strengthen your brand’s identity and perception, a refresh involves incremental updates to the existing brand, whereas a rebrand involves a more comprehensive and transformative change.
As rebrand experts we will assess exactly what is right for your business. Rebranding can be a disruptive process to a business, so we will listen to your needs, challenges and goals and together map out which option is best for your business.
Soto Group are brand equity specialists. Our Cofounder Matthew Crouch is an industry leading speaker and one of his most demanded topics is about how to create and maintain brand equity.
But we know that many individuals and companies don’t really understand brand equity or what it means when you do or don’t have it.
In simplistic terms – brand equity refers to the intangible value that a brand name holds in the minds of consumers. It represents the influence and power that a brand has over consumer choices and their willingness to pay more for products or services associated with that brand. Brand equity is built over time through various factors, including:
Brand equity reflects the value and influence that a brand has in the marketplace, driving customer preference, loyalty, and financial performance. It is a valuable asset for companies and requires strategic management and investment to nurture and maintain over time.
Brand equity is the difference between a $1,000,000 business exit and a $15,000,000 business exit. Strong brand equity allows you to launch new products or services with immediate uptake from your existing audience or customer base.
One of the most desired yet undervalued brand considerations is brand equity. To understand you brand equity or to improve your brand equity get in touch and ask to speak to our Creative Director and Brand Equity Expert Matthew Crouch.
You certainly can! We work within all major website hosting platforms like GoDaddy, Siteground, Webcentral, Australian Servers and many others. Our migration team manage a seamless website migration into your hosting platform of choice.
HOWEVER – not all website hosting is created equal, and if you have not selected a package we recommend chatting with our team about options available. Cheaper hosting packages often highly compromise website loading speeds and have variable customer service.
Yes, absolutely. Your affiliate dashboard provides full transparency over your activities. You will be able to track every click, lead, and project conversion associated with your link. You will also see your commission earnings and payout schedule in real time. This allows you to monitor performance and optimise how you promote your link if you wish.
If a referral you introduce is already in communication with our team, we may not be able to attribute the referral unless you have made a clear and documented introduction. To avoid any issues, we recommend making a warm introduction by email or phone whenever possible, so there is clear visibility on your role in the connection.
Soto Group offers brand audit and brand analysis services to evaluate the health and effectiveness of your brand.
Our team will conduct a thorough analysis of your brand assets, messaging, positioning, and overall brand presence to identify strengths, weaknesses, and areas for improvement. We will also look at your sub brands, sister brands and potential future brand additions.
Brand audits are conducted at the beginning of every rebrand project, and for new brand development we conduct a brand goals survey and workshop to ensure we fully extract your vision for your new brand.
