No, there are no costs involved in joining or participating in the Referral Program. We provide all the resources you need to get started, and there are no hidden fees, subscriptions, or purchase requirements.
Ideal referrals include businesses seeking expert support for brand strategy, branding, website development, digital marketing, or broader marketing transformation. Typical referrals are startups, growing businesses, or established brands looking for strategic clarity and strong creative execution.
User journey mapping is a method to understand and visualise the interactions a user has with a product or service. It involves creating a narrative or visual representation of the user’s experience, from initial contact to goal completion.
When Soto Group commence a project research is conducted to gather insights about the target audience, including demographics, behaviours, and preferences. Touchpoints are identified, including digital and physical interactions.
We will develop a user journey map illustrating the user’s actions, emotions, and pain points. We ask questions like – What is it they truly need? What will be a driver for them to take action?
We analyse the map and identify opportunities for improvement and optimisation. Continual iteration is essential to ensure the map remains accurate and reflective of user experiences.
We accept the typical payment methods such as:
Subscription Plans:
Payment Plans:
Our payment plans are catered for businesses who understand the value of investing in their brand but may not have planned for the investment in their forecast, and need to prioritise operational costs. Rather than delay your brand or creative project we can customise a payment plan that supports your business growth.
A brand refresh and a rebrand are both strategic initiatives undertaken by companies to enhance their brand identity, but they involve different degrees of change:
Brand Refresh
A brand refresh typically involves making minor updates or adjustments to an existing brand identity.
Rebrand
A rebrand involves a more significant and comprehensive overhaul of the brand identity.
While both a brand refresh and a rebrand our goal is to strengthen your brand’s identity and perception, a refresh involves incremental updates to the existing brand, whereas a rebrand involves a more comprehensive and transformative change.
As rebrand experts we will assess exactly what is right for your business. Rebranding can be a disruptive process to a business, so we will listen to your needs, challenges and goals and together map out which option is best for your business.
