Frequently Asked Questions

Does Soto Group develop Squarespace or Wix websites?

While we appreciate the versatility and user-friendliness of platforms like Squarespace and Wix, Soto Group specialises in custom website design and development tailored to our clients’ unique needs and objectives.

Our team is obsessed with the user journey, and prefer to build websites that are customised to your unique customer journey. While we have designed and developed websites using a variety of technologies and platforms, including WordPress, Shopify and WebFlow along with custom-built solutions – we are usually engaged by our clients to bring them out of these restrictive platforms into more flexible design platforms.

By leveraging our expertise and creativity, we ensure that each website we create reflects our clients’ brand identity and delivers an exceptional user experience.

If you’re looking for a website that stands out from the crowd and aligns perfectly with your business goals, chat with our team to see what options are available. Contact us today to learn more about our website development services and how we can help you achieve your online goals!

Do you provide marketing materials?

Yes, we provide a range of marketing resources to make promoting the program easy and professional. You will have access to email templates, banner images, social media copy, and more. These materials are designed to help you present Soto Group’s services confidently to your network.

What pages does my website need?

This is one of those ‘How long is a piece of string’ questions. Really your website pages should be planned and developed based on extensive user journey mapping. But below are just a few pages to consider when developing a new website.

Homepage: The main landing page that provides an overview of your business and directs visitors to other sections of your site.
About Us: A page that introduces your company, its mission, values, team members, and history.
Products/Services: Pages that detail the products or services you offer, including descriptions, images, pricing, and specifications.
Contact Us: A page with contact information, such as your address, phone number, email, and a contact form for enquiries.
Blog/News: A section for blog posts or news articles related to your industry, updates about your company, or helpful tips for your audience (a must have for SEO).
Testimonials/Reviews: A page showcasing customer testimonials, reviews, or case studies to build trust and credibility.
FAQs: A page addressing frequently asked questions about your business, products, or services.
Portfolio/Gallery: If applicable, a page displaying examples of your work, projects, or past achievements.
Privacy Policy: A page outlining how you collect, use, and protect visitors’ personal information in compliance with privacy laws.
Terms of Service: A page detailing the terms and conditions governing the use of your website and any transactions or agreements with users.
Legal Pages: Depending on your jurisdiction and industry, you may also need pages such as a disclaimer, copyright notice, and disclosure policy.
Site Map: A page or section that provides a hierarchical overview of your website’s structure and navigation.

This is a good starting point for website pages to consider. Ready to create a website that drives results? Contact Soto Group today to discuss your project and take your online presence to the next level!

Can I refer clients who need multiple services?

Yes. If a referred client requires multiple services, such as brand development, website design, and digital marketing campaigns, your commission will apply to the full scope of services delivered through the initial engagement.

What is the difference between a brand refresh and a rebrand?

A brand refresh and a rebrand are both strategic initiatives undertaken by companies to enhance their brand identity, but they involve different degrees of change:

Brand Refresh

A brand refresh typically involves making minor updates or adjustments to an existing brand identity.

It focuses on modernising and revitalising elements of the brand without completely overhauling its core identity.
Changes may include updates to the logo, typography, colour palette, imagery, messaging, or other visual and verbal elements.
The goal of a brand refresh is often to keep the brand current, align it with evolving market trends, and maintain relevance with the target audience.A brand refresh typically means things like domains can be retained but that a new visual can bring new life to the brand.

Rebrand

A rebrand involves a more significant and comprehensive overhaul of the brand identity.

It often includes changes to the brand’s name, logo, visual identity, messaging, positioning, and even its core values or business strategy.
The purpose of a rebrand may be to redefine the brand’s identity, differentiate it from competitors, target new markets, address negative perceptions, or signal a strategic shift in the company’s direction.
Rebrands are more transformative and usually require extensive market research, stakeholder input, and communication strategies to ensure a successful transition.

While both a brand refresh and a rebrand our goal is to strengthen your brand’s identity and perception, a refresh involves incremental updates to the existing brand, whereas a rebrand involves a more comprehensive and transformative change.

As rebrand experts we will assess exactly what is right for your business. Rebranding can be a disruptive process to a business, so we will listen to your needs, challenges and goals and together map out which option is best for your business.

Frequently Asked Questions

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