Helpful Ideas & Resources

Marketing | Strategy
6 mins read

Influencer Marketing in Australia in 2024: Trends, Insights, and Strategies

We often talk about influencers as the biggest and best thing added to the marketing mix since social media was...
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Marketing | Strategy
6 mins read

Must Have Horticulture Marketing Automations

The emerging trends in marketing automation are likely to have a significant impact on the Australian fresh produce industry in...
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Business
3 mins read

What does Netflix “Wednesday”​ and Fresh Produce branding have in common?

While the show is a far cry from the world of fresh produce branding, there are several parallels that can...
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Branding
2 mins read

Logo and Brand are very different things

Building a brand and building a logo are two distinct processes that are both important for businesses and personal brands....
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Marketing
2 mins read

A future for Augmented Reality in Australian Fresh Produce

AR allows companies to engage with customers in new and innovative ways, providing them with interactive experiences that bring products...
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Business
2 mins read

Soto Group Among Highest Rated Creative Agencies in Melbourne

Today, we proudly announce that we’ve been recognised as a leading and most reviewed service provider on The Manifest. For...

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Branding | Marketing
4 mins read

5 Signs It’s Time To Refresh Your Logo Design For 2023

Being a logo design agency, we know all too well that an important aspect of running a successful business is...

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Branding
4 mins read

What Are Brand Guidelines and Why Do I Need Them?

Whether you’re a new business or a multi-billion-dollar empire, having brand guidelines is a must-have for every company. Let’s discuss...

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Soto Group are a full service creative agency delivering impactful brands, websites and marketing strategies.
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