No, having a website is not required. You can promote your referral link through whichever channels suit you best, including social media platforms, professional networks, direct client conversations, or email outreach. Many of our successful referrers simply use personal introductions to recommend Soto Group services.
As long as the referral uses your unique link or you have made a clear introduction that can be confirmed, and they become a client within the 90-day window, you will still be eligible for commission. If significant time has passed, providing supporting information, such as introduction emails, can help validate the referral
Email marketing can be a high converting tool for many businesses, whether B2B, B2C, product based or service based. Soto Group offers a variety of email marketing services to help you connect with your audience, nurture leads, and drive conversions.
We design eye-catching email templates in your platform of choice (we can help you choose the right one for your needs), we can write engaging content and analyse results and trends to optimise send times, contact themes and audience preferences. Our team will work with you to develop email campaigns that deliver results and are KPI driven.
User journey mapping is a method to understand and visualise the interactions a user has with a product or service. It involves creating a narrative or visual representation of the user’s experience, from initial contact to goal completion.
When Soto Group commence a project research is conducted to gather insights about the target audience, including demographics, behaviours, and preferences. Touchpoints are identified, including digital and physical interactions.
We will develop a user journey map illustrating the user’s actions, emotions, and pain points. We ask questions like – What is it they truly need? What will be a driver for them to take action?
We analyse the map and identify opportunities for improvement and optimisation. Continual iteration is essential to ensure the map remains accurate and reflective of user experiences.
Your referral link includes a 90-day tracking cookie. This means that if someone clicks your link but does not sign up immediately, you will still receive credit for the referral if they become a client within 90 days. This generous tracking window gives your referrals time to decide, while still ensuring you are rewarded for the introduction.
Soto Group offers brand audit and brand analysis services to evaluate the health and effectiveness of your brand.
Our team will conduct a thorough analysis of your brand assets, messaging, positioning, and overall brand presence to identify strengths, weaknesses, and areas for improvement. We will also look at your sub brands, sister brands and potential future brand additions.
Brand audits are conducted at the beginning of every rebrand project, and for new brand development we conduct a brand goals survey and workshop to ensure we fully extract your vision for your new brand.
A typical rebranding project can take anywhere from 2 to 12 months, depending on the project’s complexity and scope. We strive to work efficiently while ensuring ample time for creativity and iteration. If you have an ideal timeframe or have an urgent need to rebrand please let us know when submitting your enquiry or during our discovery call.
Yes, you can update your payment details securely at any time. Simply log in to your referral dashboard, where you will find an option to amend your payment preferences. Alternatively, you can reach out to our support team for assistance if needed. It is important to keep your details current to ensure there are no delays in receiving your earnings.
Soto Group are brand equity specialists. Our Cofounder Matthew Crouch is an industry leading speaker and one of his most demanded topics is about how to create and maintain brand equity.
But we know that many individuals and companies don’t really understand brand equity or what it means when you do or don’t have it.
In simplistic terms – brand equity refers to the intangible value that a brand name holds in the minds of consumers. It represents the influence and power that a brand has over consumer choices and their willingness to pay more for products or services associated with that brand. Brand equity is built over time through various factors, including:
Brand equity reflects the value and influence that a brand has in the marketplace, driving customer preference, loyalty, and financial performance. It is a valuable asset for companies and requires strategic management and investment to nurture and maintain over time.
Brand equity is the difference between a $1,000,000 business exit and a $15,000,000 business exit. Strong brand equity allows you to launch new products or services with immediate uptake from your existing audience or customer base.
One of the most desired yet undervalued brand considerations is brand equity. To understand you brand equity or to improve your brand equity get in touch and ask to speak to our Creative Director and Brand Equity Expert Matthew Crouch.
Understanding Brand IP is a really important factor that can often be overlooked. We are known as rebranding specialists, and many companies that come to us looking to be rebranded, are forced to rebrand due to Trademark and Intellectual Property breaches, or potential risks.
So we always recommend factoring in IP searches as part of a new brand process. Determining if your brand can be trademarked involves several factors:
Brand Name and Logo Distinctiveness
Your brand must be distinctive, meaning it should stand out from other brands in the marketplace. It should not be generic or too descriptive of the products or services you offer.
Brand Name Availability
Before committing to a brand name, you should conduct a search to ensure that there are no existing brand names that are identical or similar to yours in the same category of goods or services. This helps to avoid potential conflicts. You should also conduct a domain search to see if an ideal domain is available without paying too much for it.
Non-Infringement
Your brand name, logo and icons should not infringe on existing trademarks. This means it should not be confusingly similar to trademarks that are already registered or in use by other companies.
Legal Requirements
Your brand should meet the legal requirements for trademark registration in the jurisdiction where you intend to register it. This typically includes being capable of being represented graphically and being used in commerce.
Whilst we do conduct preliminary high level desk top research when developing a brand name, We highly recommend you seek the advice of a trademark attorney or professional who can guide you through the process and help ensure that your brand meets all the necessary requirements for trademark registration.
At Soto Group we can assist you with considering these factors and conducting thorough research, so you can determine if your brand is eligible for trademark protection.
Success metrics can include increased brand awareness, improved customer perception, higher engagement rates, and ultimately, growth in sales or market share. We’ll define specific KPIs at the project’s outset and monitor these post-launch. We can also build brand monitoring systems and tracking tools specifically for your organisation so you can continue to track brand success long past our engagement.
Our team has developed a number of Shopify websites, and we love the simplicity that Shopify offers for small businesses that are product based. However, Shopify websites can come with design setbacks and limitations.
If you are looking for a product based ecommerce website have a chat with our team about the benefits of the various platforms available, including Shopify.
